ABOUT

VALUE

 
Our values are the guiding principles
we prize in order to fulfill our purpose.

Have your own ground while
navigating different perspectives

STANCE

Through our business, we strive to consistently create a positive impact on the natural environment, society, all people involved, and our stakeholders. We are committed to balancing and continuously expanding both business success and social value – regardless of the size of our company or operations.
To achieve this, every team member incorporates this perspective into their daily work and makes conscious choices in all decision-making processes.

8 PRINCIPLES

Rather than choosing one over the other when faced with seemingly conflicting goals, we commit to navigating both sides – embracing the “and” over the “or” – and taking action on both.
1
Have your core &
Keep updating
Be an autonomous individual with your own perspectives and strengths.
At the same time, stay open-listen to others’ opinions and feedback, remain curious about new ideas, and continue learning with humility. Don’t cling to past successes or fixed beliefs; instead, keep challenging yourself to grow and evolve.
2
Be proactive &
Follow up for your team
Take ownership of your role and responsibilities, and commit to delivering results.
Seek support when needed, but never shift blame-see things through with accountability.
At the same time, don’t ignore dropped balls-step up to pick them up. Think about how your strengths can contribute to the team, and take proactive action for the collective good.
3
Respect, Praise &
Provide constructive feedback
Respect the dignity of others, listen openly and without bias, acknowledge their presence, and genuinely celebrate their actions and achievements.
At the same time, communicate constructive opinions and honest feedback freely and from an equal footing.
4
Persevere for results &
Be bold to change
Stay committed to delivering results and achieving goals, with the determination to persevere to the very end.
At the same time, remain calm and adaptable in the face of change-be willing to reassess and adjust your objectives or approach to pursue the best possible outcome.
5
Think beyond your limit &
Make it real
Think boldly beyond conventional frameworks-explore new ideas, concepts, and possibilities with imagination and curiosity.
At the same time, don’t stop at vision or ideals-bring them to life through concrete action. Pay attention to the details, and maintain steady, honest effort to turn ambition into reality.
6
Speed to action & Think deep
Start with a hypothesis and take action-don’t look for excuses or delay by overanalyzing. Move forward with a strong sense of urgency.
At the same time, don’t just act for the sake of acting. Pause in the midst of execution to reflect deeply, return to the essence, and refine your approach with thoughtfulness.
7
Attention to details &
See from above
Approach everything with a “bug’s-eye view” – think and act with a deep sense of ownership, paying close attention to on-the-ground details and never overlooking the small things in your decisions and actions.
At the same time, take a “bird’s-eye view” – act from a higher perspective beyond your immediate responsibilities, considering management-level viewpoints and the perspectives of other teams and stakeholders. Go further to envision broader societal challenges and make decisions with an understanding of the larger systems at play.
8
Sensibility & Science
“Sensibility” is the intuitive insight gained through the five senses, emotional value, and direct experience. It means valuing what cannot be easily verbalized or quantified, and acting with a grounded perspective rooted in firsthand voices and real experiences from the field.
At the same time, it involves verifying ideas through science and logic, and striving to articulate and quantify even the intangible.